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AGORA 2.0: Heritage Tourism for Increased Baltic Sea Region Identity

Type of Entry: Project
Website: http://www.agora2-tourism.net/
Duration: 2009 - 2012

AGORA 2.0 aims at improving the common identity of the Baltic Sea Region based on its rich natural and cultural heritage. Heritage assets are not only interesting tourism attractions, but also relevant preconditions to enhance the business environment. The project focuses on finding solutions how to use them in a sustainable way. Therefore a strategic cooperation between the heritage, tourism and business sector shall be set up. Heritage with pan-Baltic potential shall be identified to strengthen tourism capacities and to make the BSR more visible.

AGORA 2.0 will compile existing data and market research results, identify source markets and respective tourism demands. A web-based Baltic Sea Heritage Tourism Information Service (BASTIS) shall provide that information – free accessible to tourism SME. Partners collect and assess identity forming heritage potentials and develop a common identity profile.
Five transnational Pilot Groups are going to develop new solutions and innovative tourism products, based on previously conducted analyses and studies on visitor perception. Each group deals with common subjects which are typical for at least 3 BSR countries: Red-Brick Gothic, Castles, Forests, Shifting Sand Dunes and Stones (Rocks).

AGORA 2.0 contributes to the EU Strategy for the Baltic Sea Region by developing strategies for sustainable tourism. It aims at improving the accessibility to the natural, cultural heritage for tourism and creating a common identity of the Baltic Sea Region.

Contact: Mr. Wilhelm Prof. Dr. Steingrube
Heritage Tourism for Increased Baltic Sea Region Identity / deutsch (AGORA 2.0)
University of Greifswald
Institute of Geography and Geology
Makarenkostrasse 22
17487 Greifswald
Telephone: +49/ 3834/ 86 45 41
Fax: +49/ 3834/ 86 45 42
Website: http://www.agora2-tourism.net/contact/
Partner: Belarussian Association Country Escape (www.ruralbelarus.by)
Copenhagen Business School (www.cbs.dk)
NGO West-Estonia Tourism (www.deutscher-verband.org)
Estonian Heritage Society (www.muinsuskaitse.ee)
Narva City Government (www.narvamuuseum.ee)
Finnish Tourist Board (www.mek.fi)
National Board of Antiquities of Finland, Häme Castle (www.nba.fi)
University of Greifswald, Institute of Geography and Geology (www.wisogeo.de)
Institute for Tourism and Recreational Research in Northern Europe (www.nit-kiel.de)
German Association for Housing, Urban and Spatial Development (www.deutscher-verband.org)
Entrepreneurs Association Rostock and Surrounding (www.unternehmerverband-rostock.de)
Latvian Country Tourism Association “Lauku Celotajs” (www.celotajs.lv)
Latvian Fund for Nature (www.ldf.lv)
Latvian Tourism Development Agency ( www.latviatourism.lv)
Lithuanian State Department under the Ministry of Economy (www.tourism.lt)
National Foundation for Enterprise Culture
Regional Development Agency of Koszalin (www.karr.koszalin.pl)
County of Lebork (www.powiat.lebork.com)
Kosakowo Commune (www.kosakowo.pl)
Association “Sustainable Development” in Gdansk (http://rozwoj.info)
Baltic Sea Tourism Commission (BTC) (www.balticsea.com)
Skokloster Castle (http://sko.lsh.se)
Budget: 28
Financed by: European Union (http://europa.eu)